How can I run an application (such as SQL Server Management Studio) as a different user? Run as different user is a hidden feature in the depth of Windows. Previously we’ve covered 3 ways to run program as different user. Here we’ll show you a simple way to add “Run as different user” command to the Start Menu in Windows 10.

How to Show “Run as different user” on Windows 10 Start Menu

1. Open the Registry Editor. Navigate to the following key:
   HKEY_CURRENT_USER\Software\Policies\Microsoft\Windows\Explorer

   If the “Explorer” subkey is missing, right-click on the “Windows” key and select New -> Key. Name it “Explorer” (without the quotes).

   

2. Next, right-click on the “Explorer” subkey and select New -> DWORD (32-bit) Value. Name it ShowRunAsDifferentUserInStart.

   

3. Double-click the created value, set its value data to 1, then click OK.

   

4. Close the Registry Editor. After restarting Windows 10, the next time you right-click any app on the Start Menu, the “Run as a different user” command will appear on the context menu that appears.

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